Cookie Policy
Last Updated: September 2026. This Cookie Policy explains how Direct Mail Buzz Inc. (“Direct Mail Buzz”, “we”, “us”, or “our”) uses cookies, local storage, and related tracking technologies on our website and Advertiser Studio platform.
1. What Are Cookies and Local Storage?
Cookies are small text files placed on your device (computer, smartphone, or tablet) by websites that you visit. They are widely used to make websites work efficiently, provide secure authentication, protect forms against automated spam, and deliver telemetry metrics to advertisers.
In addition to HTTP cookies, we may use standard browser technologies such as localStorage to remember your cookie preferences and UI settings without transmitting personal identifiers.
2. Categories of Cookies We Use
A. Strictly Necessary & Security Cookies
Always Active • Required for Site FunctionalityThese cookies are essential for you to navigate our website and access secure areas such as the Advertiser Studio and Admin CRM. Without these cookies, services like logging in, session persistence, and checkout cannot function.
- Supabase Authentication: Session tokens to securely authenticate advertisers in their dashboard.
- Cloudflare Turnstile: Privacy-preserving security verification tokens that protect sign-in, registration, and inquiry forms against malicious bots without invasive tracking.
- Stripe Payments: Secure session identifiers to process spot purchases and prevent fraudulent card transactions.
B. QR Telemetry & Attribution Analytics
Attribution Measurement • First-Party OnlyWhen homeowners scan a physical 9"x12" postcard QR code, our dynamic redirection server records non-personally identifiable telemetry to measure campaign performance for advertisers:
- Scan Timestamps & Peak Hours: Measuring response velocity when mail enters households.
- Device OS (iOS vs. Android): Aggregated camera scan analytics.
- Cryptographic IP Hashing: IPs are one-way hashed to calculate unique household engagement while protecting homeowner privacy. We do not sell scan data to third-party ad exchanges.
C. Functional & Preference Storage
User Experience • Local StorageThese technologies remember your choices (such as accepting this cookie banner via dmb_cookie_consent) so you are not repeatedly prompted on subsequent visits.
3. Third-Party Service Providers
We partner with reputable infrastructure providers who may set cookies or process identifiers when you interact with specific features:
Payment processing, 3D Secure fraud checks, and billing compliance.
Turnstile challenge verification, DDoS mitigation, and edge security.
Encrypted user sessions, role-based access control, and database storage.
4. How You Can Control Cookies
Most web browsers allow you to manage cookie preferences through their settings. You can configure your browser to reject all cookies, notify you when a cookie is issued, or delete existing cookies:
- Google Chrome: Settings > Privacy and Security > Cookies and other site data
- Apple Safari: Preferences > Privacy > Block all cookies
- Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
- Microsoft Edge: Settings > Cookies and site permissions
Please note: If you choose to disable essential cookies, portions of our Advertiser Studio, sign-in sessions, and Stripe checkout may not function as intended.
5. Contact Us About Cookies
If you have any questions about our use of cookies or privacy practices, please submit an inquiry through our dedicated contact form:
